Capitola Cares is a community-anchored nonprofit dedicated to improving the lives of those who live and work in Capitola.
Mission Statement
Our mission is to strengthen Capitola from the inside out — supporting organizations and initiatives that foster community well-being, encourage civic engagement, and build a connected, resilient future for all who live and work here.
Board of Directors
Heidy Kellison serves as a commissioner for First 5 Santa Cruz County and on the Capitola Police Chief’s Advisory Committee. She was part of the team behind the Capitola Wharf Enhancement Project — but these days, you’re most likely to find her in a ballroom, training for competition.
Heidy Kellison
Emmett Marsh
Focused, approachable, and driven by results, our sales manager is all about building strong relationships. They help connect people to the right solutions—with clarity and care.
Sales Manager
Marketing DirectorEleanor Parks
Creative and strategic in equal measure, our marketing director brings fresh ideas to every campaign. They turn insights into action and help our message resonate with the right audience.
Customer Service ManagerKarl Holland
Friendly, attentive, and always ready to help, our customer service manager ensures every interaction is a positive one. They keep communication clear, timely, and human.